You may remember Charles S. Anderson Design from their beautiful promo
work for French Paper. Design nerd that I am, I was soon looking for an excuse to go to Target to pick
up a few of the nicer pieces.
CSA began working two years ago on one of
its most extensive projects — the Target Halloween 2003 campaign.
Asked to create the look of the store’s seasonal identity, the Design Company took inspiration
from the campy aesthetic of vacu-form plastic masks that many adults remember from childhood.
The adult party theme of “Friday the 31st” incorporates masks as giant Pop Art in-store displays.
Company founder Charles S. Anderson said, “I grew up across the street from a graveyard as a kid,
and it became my playground. Halloween was always a big deal at our house. Because of this, the
design of the Target Halloween campaign was one of the most fascinating and unusual programs we
have worked on to date.”
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