Kenneth Cole’s in-house design team created an engaging window display for
their “Help Address the Homeless” campaign this
past winter across all of their Manhattan stores. A simple gothic typeface (Trade Gothic?) printed on hanging,
torn pieces of cardboard made a blunt association with one of the sadder realities of being homeless, but
also created a memorable campaign — hopefully one you’ll take with you next
time you clean out the closet.
Thoughts or comments on this campaign are definitely welcome as is any information on the
creative team behind this work.
We are looking: If you come across a creative window display or anything of typographic/design interest on the street, send it our way. We’re going to try and
feature at least one standout display every issue.
W+ Kenneth Cole |