Reservocation logo issue 014
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Jordan Crane

Based on email correspondence over the course of sept–oct ’02

conversation

(continued from previous page)

then the next day thinking what you did yesterday is shit, and wanting your ideas to be valued and needed. Those feelings make their way into the context of my personal work, and those feelings are brought on by working in the, or as a lot of us that freelance know “not working” in the design industry. I think though they are universal emotions that deal a lot with self-worth and finding your place in the world, doesn’t matter if you’re a race car driver, nurse, plumber, or a business person. I’m over analyzing it, but I think that’s the point is to come some sort of understanding of why you do what you do, no matter how incomprehensible the answer really is.

Jordan: I think a lot of us, would like to know a bit about you, how you got your start and what you’re up to these days?

Jarrett: The second question is easy: I’m running really far behind in my attempts to get Reservocation out on a monthly basis. I’m also working full-time as a contractor for a small, NYC-based agency that has the potential to do some really, nice work. Outside of that, I have a few things that I need to get started on; my portfolio is top priority right now and after that, I really want to start making some coffee tables. A few years ago I spent a summer refinishing antiques and building furniture. I really enjoyed seeing a finished piece and aside from the fumes, it was a lot of fun. This will be the first time I’ll attempt to create something from my own designs.

To answer the first question, I started working in print, trying to get as many jobs as I could, just to build a portfolio. I even took a job at a print shop that didn’t have — or want — desktop computers. You haven’t lived until you’ve set every line of text on a phototypesetter. It was really tedious but eye-opening at the same time. I jumped around after that still focusing on print until a friend (Greg O’Keeffe) offered me a job at an interactive firm. After that I worked at Organic, RAW Interacitve, and now, as I mentioned before, another small agency in Manhattan.

Jarrett: I'd like to back track and ask about you. Can you tell us about yourself? How long have you been a photographer?

Jordan: I’m a 29-year-old artist and designer, I live in Lambertville, New Jersey, a small town along the Delaware River. I started doing graffiti back in the late ’80s, (though I have stopped — those dogs can’t hunting anymore) went to art school in Chicago, became involved in all sorts of different mediums, freelanced, went to grad school, freelanced, worked for LucidCircus, freelanced, and that’s where I’m at now. Freelancing and still making art using whatever means and mediums I have at my disposal.

I have been taking photos since I got my first camera and did a skate zine way, way, back in the day. I have been using photographic images as a vehicle in my art ever since, although I have never really been comfortable with the term photographer. I still have notions that a photographer is some one like Ansel Adams or Harry Callahan. It’s funny, cause I had this conversation with a, what I considered a “real” photographer, he asked, “well do you use a camera? I said “yeah” his reply was, “than you’re a fucking photographer, relax,” he had a point, just do whatever you want, have fun, and don’t get all caught up on the names, titles or terms.

Jarrett: I think it’s a safe bet to call you a photographer.

Jarrett: I was looking through your photographs with a friend and they wanted to know what kind of equipment you were using? The scans are very crisp.

Jordan: Hehehe, I pride myself on my crispiness, I use a Leica Digilux and a Canon D60, both are digital and a lot or a little bit of good ol’ Photoshop magic depending on the project.

Jordan: Outside of art and design, what do you find inspiration?

Jarrett: Trying to do something I don’t have any experience in — ideas often come from that sense of exploration…what’s around the next curve. This can be on any level too…I’m not saying I have to skydive to get motivated though ;) It goes back to what you said earlier about risk. Maybe the best source of inspiration is being around someone who is excited about what they do…it can be infectious. I’d also have to add architecture and film to the list as well.

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