Who makes up the personal in your different offices?
Tnop: Right now we have two bePOS|+|VE offices. One is in Bangkok where Wit Vongsangiam is an art director, Wootinat
Wangsillapakun is a designer and Tim Sukhum is an account director. Over here in Chicago, we have Belle Phavichitr as an account director and myself as
an art director.
Wit: People might think that we are a big company, but actually we’re not. There are only five of us working on all
accounts.
Belle: We don’t really set the personality for each office. Since all of the works are mostly from Tnop and Wit, so they
pretty much reflect bePOS|+|VE in the terms of personality of the company.
Can you tell us a little about how your offices work together?
Tnop: In the beginning, we were just like friends working together after office hours to improve Thai graphic design.
We live in different places and time zones. The best way to keep all of us informed is to communicate via email and telephone. And it helps a lot.
However, we basically see each other once a year.
Belle: bePOS|+|VE is not restricted by location. Nowadays you can work for clients virtually anywhere in the world.
I’ve noticed many of your portfolio pieces were done while working at Segura. How has this shaped the company as far
as methodology and process is concerned?
Tnop: Working at Segura gives me freedom to express and exercise my creativity. I handle everything from thinking process
through production, and even some of copywriting. I would say that we pretty much have the same idea of making good work.
To me, the thinking process is the part I enjoy most because I feel challenged to see how I can interpret a client’s message effectively.
I try to communicate through simple idea or graphic form, which becomes the concept of my work.
I want to talk about some of your portfolio pieces. This piece is a visual knockout. What is the concept behind it (See figure 1 above)?
Tnop: This is the CD-cover design for Lesley Spencer, a pianist. The most challenging aspect for me to design this piece was
ideally to come up with the contemporary design for contemporary piano music. I also liked to experiment with the shape, color, and image over the
title “AUTHENTIC FLAVOR” of the album.
In this album, Lesley Spencer experimented with different approaches for her music. The color droplets were chosen to elegantly
illustrate the title. Each color is meant to represent a different approach for each song.
Can you tell us a little about this calendar piece for Habitat
(See figure 2 Below)?
Wit: This is the 2002 HABITAT “OBJECT OF OUR TIME” Calendar. After we got a brief for this project, we
found that Habitat had a lot of cool items which were designed by famous designers around the world, such as Robin Day, Sori Yanaki, and Anna Castelli. So,
we wanted to do something special for the pieces.
Inspired by the Asian calendar, the one you can tear off everyday, we added this function to be more interesting and it can be used on both wall and desk.
Included in this calendar are twelve distinctive products from the Habitat collection, they are Yanagi, Clooney, Day’s Forum, Eight Fifty, Semana,
Getty, Sigmund, Octopus, Bell, Osaki R, Sonar, and Robin Day. All represented through basic shape, graphic form and colors.
Can you tell us about the forthcoming bePOS|+|VE shop?
Tnop: I’ve always wanted to open the bePOS|+|VE shop. I know that we have excellent sources in Thailand. But doing it
isn’t easy. Then I talked to Akarit Leeyavanich, my co-worker at Segura Inc. (who has an experience at Propaganda, a product design company in Thailand) about
this idea. He also had the same idea. So we agreed to do it. |
