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The 18th annual AIGA Fresh
Dialogue Two event showcased, as in past events, new
voices emerging in design. Three different studios presented
that night. Each definitely had some great work and ideas
to show. Though I wasn’t familiar with Reverb’s work, afterwards,
they impressed me just as much as One9ine and Kevin Lyons.
This is the second Fresh Dialogue transformed into a book.
In lieu of an actual transcript of the event, the editor(s)
choose to take the concept of the Fresh Dialogue
event even further and have all three presenters interviewed
afterwards for the book. Thankfully, they also juxtaposed
a ton of reproductions and screenshots to go along with each
interview.
The first interview is with Kevin Lyons who has done some excellent
branding work for Urban Outfitters, Nike, Brand Jordon, |
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Tokion magazine,
and others. His delicately layered, collaged, and scrawled
work for Urban Outfitters, as well as his two-fisted-attack
style of work for Nike has redefined corporate branding.
The second interview is with Matt Owens and Warren Corbitt
of One9ine. One9ine has been at the heart of what many of
today’s interactive design work is influenced by. Their work
ranges across mediums and is hard to peg down. Traditional
design sensibilities tie into work often reinterpreted online
with great results. They’ve also let the intensive work they
explore in their personal projects inform their corporate
work — not a bad cue to take.
Reverb studios of Los Angeles are the final interviewees. Smart, process-driven
design is what you think of first when you |
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see their work. Then you notice the other layers and research
that goes into many of their projects and you see the
complex picture that makes up Reverb. Very quirky, very
unexpected, fresh solutions are their hallmark.
I can’t say enough good things about the interviews. Candid and very in-depth, I read the whole book in one sitting. The interviewers really did an
excellent job of bringing the best out of those interviewed. They rock. Go buy it. No, seriously, go buy it.
Buy it
review by: Jarrett Kertesz |
